Welcome!

Auditel is a Joint Industry Committee (JIC),
a cross-check organism that brings together all the components of the television market

Welcome to the Auditel Customer Portal, the company that since 1986 has been measuring Italian TV ratings every day, 24 hours a day, minute by minute.

Joint Industry Commitee

Auditel has the governance model recognized as the most advanced at international level: the Joint Industry Committee (JIC), a cross-checking organism that brings together all the components of the television industry, i.e. broadcasters, advertising investors, agencies and media centers. The majority of the Board of Directors is made up of the market component, while the broadcasters have reserved a role of control and supervision. The governance model and the collaboration between the various components - which operate in consideration of a collective interest, making choices that are never vitiated by the contingent advantage - allow Auditel to bring everyone together around a concept of mutual responsibility. The result is a decision-making speed which is now indispensable to intercept the transformations imposed by the multimedia reality in constant technological and regulatory evolution. Auditel's mission is the collection and dissemination of data that show, 24 hours a day, minute by minute, the entire television offer in its digital, satellite, live and on-demand articulation, on all platforms and all devices. A necessary task, as well as supervised, since the information - raw material that feeds the analysis and advertising planning - express a currency, that is the unit of measurement recognized by the market to evaluate the return on one's investments, both in terms of editorial and advertising.

Guarantee protection

The entire Auditel detection process is traceable. Its algorithms and processing protocols are accessible and deposited as a guarantee: at any time the listening data can be reproduced in a certified way by an external auditor. It is not enough. Auditel's activity is deeply rooted in the country's regulatory framework and subject to the supervision of the Authority for Guarantees in Communications (AgCom). In consideration of the delicacy of the task carried out by the Company and its special responsibility, Auditel's activity also provides for close coordination with the Competition and Market Authority (Agcm) and the Guarantor for the protection of personal data (Privacy) , both at EU and Italian level.